Finger on the pulse

Published On: 20-07-2010

With the publication of new research revealing 42 per cent of Britons have avoided going to the dentist in the last five years, dentists are increasingly aware of their need to maintain existing patients and attract new ones.

In the research, affordability of dental treatment was high on the list of patient’s worries, but fear of treatment and issues regarding access to NHS dentistry have also played their part in figures that make difficult reading for the profession.

The launch of a new price comparison website is further evidence that patients are increasingly shopping around for what they consider to be the best deals and many professionals are fearful price will become the main differentiating factor in choosing a dentist. The question on many dentists’ minds is how they can communicate their value to patients; value that is not only measured in monetary terms.

Software of Excellence have recently highlighted the three key success factors for dental practices in their new ‘ART’ advertising campaign, sales and marketing director Greg Clay feels they have tapped into the mood of the profession, her commented; ‘Attract, retain and treat are central themes in dentistry and these are a common thread running through our EXACT system. Now the need to concentrate on these elements is more important than ever and we can help practices do this. The Software of Excellence User Day in Manchester will give a platform for us to demonstrate the usefulness of EXACT in areas of practice management, and in terms of patient retention and giving practices the means of setting themselves apart from their competitors.’


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