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Peer recommendation
Published On: 17-02-2010
Peer recommendation remains the main factor motivating the purchase of new technology, a research project investigating dentists’ attitudes towards innovation and training has revealed.
The researcj was conducted by the British Dental Trade Association. Sixty-six per cent of respondents stated peer recommendation as a major factor, closely followed by lectures/seminars, selected by 61 per cent of respondents.
Other findings from the research include:
- More than half of the dentists surveyed (56 per cent) have integrated practice management software, an increase from 48 per cent in 2008/9
- Intention to purchase levels remain highest for intraoral digital radiography
- Uptake of a number of technologies is higher amongst primarily private practices
- Levels of in-surgery internet access have increased significantly from 66 per cent in 2008/9 to 80 per cent in 2009/10
- . Lectures/seminars remain the most popular training methods but the use of online training has increased considerably since last year
- . Respondents preferred to attend courses hosted by dental schools (40 per cent), stating that these courses can often be cheaper, whilst still being good quality, evidence-based, peer-reviewed and unbiased.
More than 200 dentists participated in the research which was conducted by post towards the end of 2009.
The BDTA has made a donation to Bridge2Aid for every completed questionnaire returned.
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