The health of the mouth has an impact on the body’s systemic health since there is a correlation between periodontal disease and inflammatory conditions such as diabetes and heart disease.
This campaign aims to drive the importance and education around three key oral care habits and create #habits4life, so on a daily basis people can take control of their own oral health with the ultimate aim of living healthier lives.
The three pillars of the campaign are
- Visit your dentist – visiting your dentist regularly helps prevent wider issues for both your oral health and ultimately systemic health
- Brush your teeth with an electric toothbrush and floss – taking good care of your oral hygiene ensures a healthier mouth and body
- Healthy nutrition (reducing sugar reduces obesity/diabetes risk) and introducing ‘Sugar Swaps’ is recommended as a healthy diet leads to a healthier life
Dr Ben Atkins, President of the Oral Health Foundation commented: 'Philips three pillars dovetail with those of the Oral Health Foundation. I applaud the preventive ethos the company is recommending - that developing habits for life is vital if patients are going to achieve both a reduction in levels of decay and periodontal disease.If this also achieves improved knowledge about the systemic risks associated with poor oral health - so so much the better.'
'I am working with Philips on a campaign to drive behavioural change in patients as part of a prevent approach which I believe is not only much more ethical and responsible, but is a far more sustainable model for the profession.'
For more information about Philips Sonicare and AirFloss which are tools in the dental professional‘s armoury to tackle or prevent decay and periodontal disease, visit www.philips.co.uk/dentalprofessional