Michael Sultan
Growing trust
Michael Sultan discusses the ways dental practices can build patient confidence.
An enhancement to care
Michael Sultan makes the case for digital communication.
Spreading the word
Michael Sultan asks if dentistry is in need of a good news story.
Where's the proof?
Recently I have come to the conclusion that there is quite a gulf between the things that I think I know and the things I actually know.
Dental tourism
Michael Sultan explores the good, the bad and the opportunities.
The pursuit of happiness
Michael Sultan asks if the dental profession is moving in the right direction.
Open minded?
Michael Sultan asks if the profession is accepting enough of fresh ideas.
A gentle nudge
Michael Sultan looks at the technology available to help motivate patients.
Euphemisms or excuses?
Michael Sultan argues it’s what you do that is important.
What is a brand?
Michael Sultan explains that it is about more than aesthetics.
Ring the alarm
Michael Sultan warns of the dangers of pseudoscience.
Living in fear?
Michael Sultan explains how the culture of litigation is impacting UK dentistry.
Two tier dentistry
Michael Sultan asks if you are playing in the premier league.
Skills required
Michael Sultan asks what makes a good associate.
Appreciating value
Michael Sultan asks how much a good dentist is really worth.