Michael Sultan

Growing trust

Michael Sultan discusses the ways dental practices can build patient confidence.

An enhancement to care

Michael Sultan makes the case for digital communication.

Spreading the word

Michael Sultan asks if dentistry is in need of a good news story.

Where's the proof?

Recently I have come to the conclusion that there is quite a gulf between the things that I think I know and the things I actually know.

Dental tourism

Michael Sultan explores the good, the bad and the opportunities.

The pursuit of happiness

Michael Sultan asks if the dental profession is moving in the right direction.

Open minded?

Michael Sultan asks if the profession is accepting enough of fresh ideas.

A gentle nudge

Michael Sultan looks at the technology available to help motivate patients.

Euphemisms or excuses?

Michael Sultan argues it’s what you do that is important.

What is a brand?

Michael Sultan explains that it is about more than aesthetics.

Ring the alarm

Michael Sultan warns of the dangers of pseudoscience.

Living in fear?

Michael Sultan explains how the culture of litigation is impacting UK dentistry.

Two tier dentistry

Michael Sultan asks if you are playing in the premier league.

Skills required

Michael Sultan asks what makes a good associate.

Appreciating value

Michael Sultan asks how much a good dentist is really worth.