2010 campaign unveiled

At the recent British Dental Conference held in Liverpool, Colgate, in partnership with the British Dental Association, unveiled the 2010 Colgate Oral Health Month initiative. Colgate Oral Health Month is a leading UK campaign for promotion of improved oral health. The theme for the 2010 campaign is ‘Discover three essentials for an even healthier mouth’, which are:

1. Brush your teeth twice a day with fluoride toothpaste and replace your toothbrush regularly.

2. Avoid sugary snacks between meals.

3. Visit the dentist regularly.  

The launch included presentations from Tony Jenner and Gill Davies. Tony, a specialist in dental public health and the immediate former deputy chief dental officer for England, shared the conception of the guidance document Delivering better oral health – An evidence-based toolkit for prevention. He said, ‘Successful adult dental health surveys show the population of adults in England with no teeth has reduced dramatically.  This is a very encouraging picture but the longevity of the dentition does however give its own problems. As we keep our teeth for longer, root caries also has the potential to become a serious problem that is difficult to treat.  The 1998 National Dental Health Survey shows 66 per cent of adults had root surfaces that were exposed, worn, filled or decayed. The same survey shows periodontal disease being an increasing problem with the aging population.’