A fresh approach

Bad breath, or halitosis, is a very real problem for millions of people around the globe. As a dental professional, you may be aware that a varying degree of halitosis is present at any one time in about half of the population, and up to 25 per cent regularly suffer from unpleasant smelling breath.

The lifestyle effects of halitosis are self-evident and can have a huge affect on the sufferer’s quality of life: disrupted or failed personal relationships and compromised professional prospects are common consequences. As a result, persistent halitosis at any level can have a devastating impact on the sufferer’s confidence and feeling of self worth.

Sensitivity to such a potentially embarrassing condition can also lead sufferers to change their everyday behaviour, withdrawing from potential social situations and living a more solitary lifestyle. In more extreme cases negative feelings of self worth can spark depression and bring about the need for psychiatric support.