A matter of taste

This French phrase Chacun a son gout meaning 'everyone to his taste' conveys in just four words a universal truth: you cannot please all of the people all of the time. So when it comes to at-home, oral healthcare products, it is wise to offer patients a choice as there is no one product that will satisfy everyone.

Listerine, the antiseptic mouthwash, has been used by generations of people around the world. It is recognized for its capacity to freshen breath and to significantly reduce plaque beyond brushing and interdental cleaning alone. This is achieved by its ability to penetrate the plaque biofilm in the mouth and the effective bacterial kill power of the four essential oils that make up Listerine's formula. Because it is a mouthwash, Listerine can significantly reduce the plaque bacteria in all areas of the mouth and not just the 24 per cent that is occupied by the teeth.