Acid wear awareness

Pronamel, the number one dentist recommended toothpaste brand for Acid Wear from GlaxoSmithKline (GSK) Consumer Healthcare, is hitting TV screens again this year on the in May.

The campaign comprises of a new dentist testimonial featuring Vinnie Thandi, and aims to highlight the importance of protecting against the effects of acid wear. The advert will run for three weeks.  Feedback has shown that dentist testimonials help to drive consumer engagement. The advert illustrates that Pronamel can help protect against acidic erosion by strengthening and re-hardening acid-softened enamel.

“Pronamel is aiming to replicate the successes of the campaign activity that was rolled out in January” comments Carolyn Mayne, Senior Brand Manager for Pronamel, “We are strong supporters of healthy diets and want to educate consumers about the risks of acid erosion as a result of regularly consuming products which are acidic. More and more consumers suffer from acid erosion who are unaware of the problem and, therefore, aren’t treating the problem correctly. Our campaign aims to reduce these numbers.”