Philips Sonicare unveils a first at London’s Southbank Centre; a reverse graffiti artwork created solely using Philips Sonicare electric toothbrushes.
To demonstrate the stain removal ability of the Philips Sonicare range of brushes, Philips has partnered with renowned street artist, and inventor of the reverse graffiti trend, Paul ‘Moose’ Curtis. Over three days Moose has transformed a dirty, moss covered stretch of wall at London’s Southbank into a magnificent Christmas mural using only the cleaning power of Philips Sonicare toothbrushes.
Clean art is usually created using high-pressure washers, wire wool and industrial cleaning products which Paul ‘Moose’ Curtis uses against naturally occurring dirt, grime and moss to create the incredible shapes and patterns that make up his highly celebrated work. Today he has used solely the whitening power of Philips Sonicare DiamondClean and HealthyWhite brushes to create the stunningly detailed winter landscape featuring snowy trees, deer, and even a snowman to help brighten the mood of passing members of the public in the run-up to Christmas.
‘We are thrilled to be partnering with a street artist as talented as Moose on this exciting project’ says Deneice Harwin, senior PR manager for Philips Oral Healthcare UK. ‘Much like the dirt-covered walls at the Southbank Centre, teeth can become discoloured over time by everyday food and drink, such as tea, coffee, tomato based sauces and red wine. By challenging Moose to create a work using only Philips Sonicare toothbrushes, we wanted to prove to people that if a Sonicare brush can create wonderful whiter results on a moss covered wall, just imagine the impact the brush can have on the whiteness and cleanness of your teeth’.