Connecting supply and demand

You have recently launched an online hub for patients to compare dental practices and book appointments. Why does the dental market need something like Zesty?

Last year I moved to a new area and had the job of trying to find a new dentist. I searched online but soon became lost with it all. It wasn’t easy to see who provided NHS treatment or other information like opening times, or charges. Making a decision on where to go was difficult. The whole experience could be a lot better and that is the motivation behind launching Zesty. Zesty aims to give customers the ability to read and compare dental practices in their area, and then importantly book appointments online. The demand is there. We’ve looked at a lot of Google data and there are around 1m searches a month for dentists in London alone (around 12m nationally). So from a patient perspective there is a need for it, but it isn’t just the patients that benefit – practices will also be rewarded by being able to meet that demand. They get an increase in patient numbers, and the ability to fill late notice appointments – something that could make a real difference to their profits, and to patient loyalty.