Cracking down on rogue cosmetic dental traders

That’s according to a cohort of leading dentists who are supporting a new ‘go to’ website that aims to make it easier for the public to sift the qualified clinicians from the illegal rogue traders who plague an industry now worth £3.6bn.

A survey by the British Academy of Cosmetic Dentistry (BACD) recently revealed 23 per cent of Brits have already had some form of cosmetic dental treatment.

As an increasing number of patients turn to the internet to source people and places for teeth whitening, Botox and other cosmetic dental procedures, the risk of receiving treatment from illegal sources increases.

Now, with the launch of www.comparethetreatment.com, the first UK based interactive platform that enables dentists to promote their expertise and engage directly with patients, practitioners are hoping the tide will turn on illegal practices.

The website provides a safe route to smile makeovers and other cosmetic treatments and has already gained the support of many leading dental practitioners keen to support clarity and transparency in the provision of cosmetic treatments.