Dental erosion solution

10 July 2014
Volume 29 · Issue 10

Enamel mineral loss can result in degradation of the surface and sub-surface enamel, leading to changes in the hardness, shape, function and aesthetic qualities of the tooth, as well as increased sensitivity and the possibility of complete tooth loss.

July saw the launch of a new toothpaste and boosting serum combination, Unilever’s Regenerate Enamel Science. This system consists of an Advanced Toothpaste for daily brushing and a Boosting Serum (with two custom-fit mouth trays) for application at home, monthly for three consecutive days. When used in combination with the daily Advanced Toothpaste, the Boosting Serum increases the Advanced Toothpaste effectiveness by 43 per cent, enhancing the power of enamel regeneration.

Unilever invited delegates to the iconic setting of the Altitude 360 at the Millbank tower in London, where guests had panoramic views over Westminster.   Professor Nicola West, an academic and consultant in periodontology and co-author of a review article about erosion that was published in the Journal of Dentistry started the launch off by informing delegates of the issues of toothwear in the UK today.  In the UK “54 per cent of young adults suffer with toothwear as opposed to 30 per cent in Europe.” She put this down to the fact that people want a healthy lifestyle and this can encompass a lot of acidity from fruits and fruit juices.

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