Allergan Aesthetics first launched its Spark Portal in October 2018 with the intent of supporting up and coming practitioners in their aesthetics journey by offering them support, training and inspiration from trusted veterans of the aesthetics business.
The past year has been turbulent for dentists and aesthetic practitioners; with work being booked and cancelled from one week to the next, it has been difficult to promote and grow a business in such uncertainty. With this in mind, the people behind Spark by Allergan Aesthetics have set up a live roundtable discussion with four of the dento/facial aestheticians who work in parallel with their dentistry practice, so that they can share their inspirational stories, break down barriers and discuss the practicalities and ethics of offering facial aesthetic treatments in tandem with dentistry.
Taking part in the discussion are four dentists who shine in facial aesthetics – James Olding, Rhona Eskander, Zainab Al Mukhtar and Yasmin Shakarchy – who aim to dispel any aesthetic myths that could be preventing potential dental professionals from branching out and learning new skills to enhance and benefit their practice, and to boost the confidence of those already on their aesthetics journey but who may be feeling slightly unmotivated in their endeavour.
During the roundtable discussion, which was filmed in a London TV studio, the four influential aestheticians each focused on a specific area of expertise which was thoroughly explored with their peers. The outcome will be broadcast on the Dental Update webinar platform and Allergan Spark Hub during April and May. This isn’t the typical presentation that you’d see in a clinical meeting; Spark by Allergan Aesthetics has organised these presentations with the intent of creating exciting and engaging content for upcoming practitioners, offering dynamic, actionable tips and advice.
Making the transition from dentistry into facial aesthetics
James Olding is an experienced lecturer and facial aesthetics tutor, and his presentation is titled ‘Training in facial aesthetics – what every dentist ought to know’. James will be discussing what dentists should look for and consider when thinking about training in aesthetics, why they are uniquely skilled for this, and what they should ask when deciding to train.
Rhona Eskander and her 68k celebrity social media following make her the ideal person to talk about ‘How can social media drive the growth of facial aesthetics in your dental practice’. Rhona will explain how to tap into the goldmine that is the millennial and generation Z zeitgeist.
Meanwhile, Yasmin Shakarchy has mastered the art of patient cultivation. Her talk ‘The Patient Journey – from dental to facial aesthetics’ will touch on the patient’s treatment journey from initial enquiry to ongoing care.
Zainab Al Mukhtar’s talk specifically targets dentists looking to expand into aesthetics with ‘Building a successful combination practice – how dentistry and facial aesthetics work so well together’. Zainab will call on her own experience of running a successful dually focused practice.
Igniting the touch paper
The roundtable discussion was filmed live and will be available to stream on four consecutive Wednesdays on the Dental Update webinar platform at 19.00 between April and May 2021:
- Wednesday April 28: Episode 1 – Rhona Eskander
- Wednesday May 5: Episode 2 – James Olding
- Wednesday May 12: Episode 3 – Yasmin Shakarchy
- Wednesday May 19: Episode 4 – Zainab Al Mukhtar
To register visit https://webinars.dental-update.co.uk