Dental websites

Recently at Breathe Business we commissioned a new website (www.nowbreathe.co.uk). The last time we did this, three years ago, my view was that a website should essentially serve as a 'virtual brochure'. Now I believe that the game has changed, for dental practices and for dental practice consultancies, and that your website is essentially the virtual gateway to your business. You should consider that anyone who is interested in the services you offer will visit your site to assess your business.

Proposition

The first and most important message your website should communicate is known as your 'proposition'. This communicates exactly what it is that you offer and who this is aimed at. This message has to clearly differentiate your business from your competition. Many dental practice sites fail at this first hurdle. So, go on, have a look at your site. Look at the home page, is it immediately obvioust what your practice offers and how your practice will deliver this in a unique way? Or does your home page simply suggest that your practice is another that offers, 'state of the art equipment in a friendly modern environment'?