Dentistry industry booming, Barclays reveals

Eight out of ten (82 per cent) of dentists say celebrity culture has rocketed demand for dentistry work, with customers looking for a ‘Hollywood smile.’ A further 60 per cent have seen patients reference a specific celebrity smile they want to copy.

Top of people’s list is actor Margot Robbie, with the nation’s most sought-after smile, with Love Island’s Jack Fincham in second place. Hustle star Anne Hathaway was voted third.

The research also found one in four Brits are unhappy with their teeth (27 per cent), with nearly two thirds (59 per cent) willing to spend money in order to achieve the ‘perfect smile,’ – an average of £1,121. In Brighton, those willing to spend money said they would splash the most cash - £2,157 on average, with Londoners close behind willing to spend £1,738.

Over a fifth of dentists surveyed said they were considering taking out a loan in the next two years, with the most common reason being a desire to start a new practice (45 per cent), followed by wanting to buy more machinery or equipment (30 per cent).