Dentists best in Britain at handling customer phone calls

The study of 1,000 consumers, conducted on behalf of PH Media Group, discovered 53 per cent of Brits are satisfied with the way dentists' handle their calls, better than any other industry.

They are closely followed by the hotel trade, which boasts a 50 per cent satisfaction level, while printers performed the worst of all industries included in the survey, achieving just 18 per cent satisfaction.

"These results clearly reflect well on the dental profession and show surgeries are doing a good job of handling customer phone calls in a professional and efficient manner," said Mark Williamson, sales and marketing director, PH Media Group.

"But even though 52 per cent of customers are pleased with the way their calls are being handled, there remains a significant proportion of callers who could have generated a negative perception through bad caller experience.

"There is perhaps a tendency among companies to focus their attention and budgets on visual marketing and internet presence but the telephone remains a crucial aspect of customer service, branding and marketing."