The initiative from Align Technology includes regional campaigns that celebrate dentists’ achievements by showcasing a variety of real, emotional, and inspiring stories, each shining a light on the meaningful work that dentists do every day.
The professional marketing initiative celebrates the role dentists play in digital orthodontics and provides a platform to inspire others through their personal stories. The initiative underscores Align’s 20m Invisalign Smiles milestone, “20m smiles, 20m stories, endless possibilities.”
Joe Hogan, president and CEO of Align Technology, said, “The support, trust, and expertise of our dentist customers around the world are critical factors in all that we do.
“They continuously inspire each of us in how they combine Align digital tools and technology with their knowledge and expertise to improve oral health and to transform smiles and change lives for their patients.”
According to Align, the initiative is an ongoing effort to recognise and celebrate dentists, their practices, and their patients. With an initial focus on orthodontists, these campaigns use relatable short form videos of authentic dentists’ stories shared across multiple media platforms to highlight a unique journey, a challenge overcome, or a meaningful connection with patients.
Khilola Shukurova, Align vice president of marketing for Europe, the Middle East and Africa, said, “A smile can truly transform a life - and behind every confident smile is the expertise, dedication, and brilliance of a dentist. Their work goes far beyond aligning teeth; it’s about restoring confidence and changing lives. This campaign is a tribute to all dentists and their staff, whose passion and precision leave a lasting impact.”
Launched at the European Aligner Society (EAS6) Congress 2025 in Rhodes, the first iteration of the campaign is now available, with further stories set to be released throughout 2025.
For more information visit www.invisalign.co.uk/provider/we-see-your-brilliance