Don’t mask gum problems with mouthwash

Richard Coates, of Riveredge Cosmetic Dentistry, is concerned about people risking long-term damage or serious illness by skipping dental check-ups in favour of mouthwash or toothpaste which claim to deliver better breath and oral health.

Richard, who works at the award-winning practice alongside world-renowned Ken Harris, is concerned that clever advertising and marketing campaigns could be driving people to rely too heavily on such products.

“Many of these products simply address the side effects or symptoms of disease rather than addressing a genuine treatment or solution for the disease which is the cause of the bad breath,” he explained.

“Marketing on this basis misleads patients into avoiding consultation with dental professionals.

“This is particularly relevant when we talk about ongoing gum disease (periodontitis) which we know can lead to bleeding gums, bad breath and eventual loss of teeth, not to mention systemic disease of the lungs and heart.”

Richard’s warning follows recent news reports about products which can keep breath fresh for up to 12 hours and also help strengthen teeth and reduce cavities.