Encouraging dental hygienists to ‘shine’

As the centrepiece of the campaign, Philips has launched a digital hub at philips.com/shineon  featuring video testimonials, industry news, educational resources and a Shine On sweepstakes with giveaways exclusively for dental hygienists.

“It’s our way of saying thanks for all you do and helping give dental hygienists the recognition they deserve,” said Maha Yakob, global director of professional relations and scientific affairs at Philips Oral Healthcare. “The idea behind Shine On is to celebrate dental hygienists and provide a platform for them to lift each other up too. It’s about taking pride in your profession and knowing you make a real difference in people’s lives.”

Dental hygienists are invited to participate by sharing their own Shine On moments on social media, tagging their posts with #shineon and #philipssonicare. Their collective Facebook, Instagram and Twitter posts will help populate a social media feed on the Shine On website.

Philips is also supporting the initiative with trade show promotions, print and social advertising and outreach via dental hygienist bloggers.