Environmental fundraiser

For every product brought in for recycling, 2p will be donated to a charity of the school’s choice. The scheme teaches children about resource conservation, whilst reinforcing good dental hygiene through educational materials on brushing for kids.

The Aquafresh Oral Care Brigade is open to primary schools and youth groups such as Scouts and Guides across the UK who can get involved by signing up at www.terracycle.co.uk. A major PR campaign focusing on nationals, educational titles, women’s interest and parenting titles will drive awareness of the scheme and encourage participation.

Rachel Deans, group brand director for Aquafresh commented: ‘The scheme provides a perfect fit for the family friendly Aquafresh brand, which markets both adult and children’s products, engaging primary school students (and their parents) in a hands on way to get involved in protecting our planet by recycling and reusing. By encouraging good eco-habits at a young age, we can instil a lifelong drive to be more sustainable and responsible and by using familiar packaging like toothpaste tubes and toothbrushes, children can more easily understand the results of their actions.