First class breath

30 March 2015
Volume 31 · Issue 2

On March 10, at the Ham Yard Hotel in London the team from CB12 hosted members of the dental and national press as the oral health experts launched the latest TV advert and a new direction for the company. 

Joined by CB12 developer Dr Thomas Norlin, dentist Luke Thorely, and nutritionist and lifestyle expert Amanda Hamilton, CB12 was keen to encourage a fresh approach to breath.

 

Fresh breath can be affected by surprising lifestyle factors such as popular diets, exercise regimes and dehydration. To broach a subject that can sometimes be seen as a taboo, CB12 has teamed up with leading dental and lifestyle professionals to help patients stay confident.

 

While some mouthwashes work by killing all bacteria in the mouth, CB12 is specially designed to react with the sulphurous gases at the root of unpleasant odours. The unique formula binds with the lining of the mouth, teeth and tongue to ensure up to 12 hours of first class breath.

 

Research reveals that 77 per cent of Brits exercise at least once a week, 24 per cent cut out carbohydrates from their diet and 25 per cent regularly skip breakfast, all of these factors can affect breath odour and this can be addressed through the regular use of mouthwashes like CB12.

 

Attendees at the event heard from the experts how CB12 mouthwash and CB12 Boost can benefit people of all ages and dentitions. When used twice a day (morning and night) CB12 will help produce fresh breath confidence for up to 24 hours.