First hand experience

Delegates are invited to play with, touch, and feel both new dental products being launched at the event as well as existing products in the portfolio with which they may be unfamiliar. There will be a new tooth brush to experience and a new introduction to make Zoom whitening products even more desirable and marketable. The future of dentistry will also be disclosed with a preview of a 2017 launch from Philips Oral Healthcare. Delegates are also advised to bring along their smartphone (all will be revealed on the stand).

‘Audience with’ expert programme

BDIA Showcase delegates are invited to a series of ‘Audience with’ sessions with dental opinion leaders on the Philips Oral Healthcare stand N40. As well as showcasing a series of new oral health products on the stand, delegates can attend one of the engaging expert sessions to learn more about paediatric dentistry, oral healthcare and behavioural change, tooth whitening and orthodontics. There will also be an exciting opportunity for hygienists and therapists to discuss their careers, celebrate their successes and hear how Philips Oral Healthcare is planning to help them ‘shine’.