Getting the right price

Leslie Crowther and his 'Come on down' rallying call hit the nail on the head when he announced 'the price is right' and this adage is as applicable to dentistry as it is to any other business. But setting prices for a healthcare service and understanding how to provide patients with the right blend of treatments in the most efficient way possible requires accurate internal business information and an understanding of how to apply this to achieve the desired outcome.

The product you supply and the price you deliver it at are important and success ultimately depends not only on your ability to tell people about the treatments and services you offer, but also on your ability to meet patient expectations in terms of treatment offering, quality of care and treatment outcomes. Making sure you deliver all this at a price that is acceptable to your patients but also has regard to practice costs and the need for profitability completes the process.