Global oral health initiative

Listerine brand Mouthwash, part of the Johnson & Johnson Family of consumer companies, announced its support of the 2014 World Oral Health Day, to be held with celebrations expected across the world from dental associations, schools and organisations. This year’s theme is “Celebrating Healthy Smiles,” to raise awareness of the importance of establishing and maintaining a proper oral care routine.

“We are proud to support the FDI World Dental Federation in its mission, which we share, to educate the global population on the importance of taking care of their teeth and mouths,” said Francesco Salvo di Pietraganzili, assistant brand manager Listerine UK. “Maintaining a proper oral care routine only takes a few minutes each day but can have a lasting impact on your health.”

Worldwide, 90 per cent of the population is at risk for some form of oral disorder, ranging from caries, periodontal diseases and tooth decay to oral cancer. World Oral Health Day will help promote awareness of these oral health issues, the importance of looking after oral hygiene to everyone old and young, and how to take action and help reduce the global burden of oral disease.