Hangout with your own personal marketing coach

02 July 2015
Volume 31 · Issue 6

Next week, on July 9 at 7pm, The Implant Hub will launch the first of its Google Hangouts, starting with expert marketing coach, Mark Oborn.

Offered free to all, the Google hangout will explore the relationship between seeking a transaction versus a relationship, and why you need to make sure you choose the right one. Issues that will be covered include:

1. The distinct difference between a product and service, and why it is vital you understand this when helping patients to replace missing teeth.

2. The different ways of marketing a product and service, and why getting it wrong in restorative dentistry can be catastrophic.

This hangout is ideal for anyone responsible for, or interested in, attracting patients with missing teeth to a dental practice, as well as any dental professional seeking to help more local people with their oral health.

Speaking about his involvement in this exciting new aspect of The Implant Hub, Mark said: "One of my values in business is to be genuinely helpful. It's not about making money or increasing sales, that happens as an outcome of genuinely caring and providing an excellent service to people that need it. Working with The Implant Hub is a first class example of how this is being put into action by BioHorizons. It's an opportunity for implant dentists to learn, to develop and to grow their own skills and their practice. It's an absolute pleasure to work with an organisation that shares my value of being genuinely helpful...so, how much are you ready to learn?"

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