Invisalign opens a new Pop-Up in Westfield, Stratford

Consumer trends are changing fast. They are becoming increasingly digital-savvy, informed and want to stay in control of their choices. They are also busy, and want their experiences to be fast and convenient. The Invisalign Connect Pop-Up taps into these trends by offering an interactive brand activation, which takes them on the exciting digital journey to a new smile.

By bringing the Invisalign brand closer to consumers – and showcasing Invisalign technology in an engaging, non-clinical environment – visitors to the Invisalign Connect Pop-Up can explore the potential of clear aligner therapy, learn what to expect during treatment and how to get started with an Invisalign trained doctor. The Pop-up team will also be on hand to guide visitors and answer their questions about the Invisalign system.

“Our previous Pop-up, opened in July was really the first time we’ve truly engaged consumers in a physical environment as a brand. We learnt a lot from that one-to-one interaction when it comes to their understanding of our product, but also what they expect from the treatment process with our Invisalign doctors. This has not only helped us refine our Stratford execution to better inspire and engage consumers, but also allowed us to share with our doctors about the needs of today’s consumers and how they can help improve the Invisalign journey for them overall”, said Alexandra van der Stap, Align Technology vice president consumer marketing, EMEA.