It's good to talk

To be successful in modern dentistry you don’t just need to be a good dentist, but you also need to be a good businessperson as well. With competition for patients more fierce than it’s ever been, you should aim to target your marketing efforts in order to maximise your exposure to the right patients, in the most efficient and cost-effective manner possible.

With the internet now such an important feature of many people’s lives, there can be no escaping the need for a well designed, carefully crafted practice website that reflects your business values and the image you want to convey. Indeed an exclusive practice website that’s perfect for you will act as the ‘ultimate shop window’ – one that’s open 24 hours a day seven days a week.

One of the most remarkable things in this age of the internet is that many practice teams don’t ever talk about their website. If you don’t talk about your website then ask yourself, why not? For the most part, the main reason people don’t talk about their website is because they’re not proud of it. If you’re not proud of it then it’s not doing a good job for you, and it’s not reflecting your business adequately. If your website is something you’re not happy with then what are potential patients going to think.