Ivoclar Digital launches at IDS

27 April 2017
Volume 31 · Issue 6

The 37th International Dental Show (IDS) was the ideal occasion for Ivoclar Vivadent to announce the launch of its new Ivoclar Digital brand. 

With the industry teased with pre-announcements a few weeks leading up to the event, the leading manufacturer impressed an eagerly awaiting audience at the Rheinterrassen Köln, the day before IDS officially opened its doors.

Robert Ganley, CEO of Ivoclar Vivadent AG, opened the event by celebrating the healthy 2.1 per cent growth of the company before expanding on the company’s strategic direction in 2017. Robert captivated the audience by announcing their plans to enhance their customer-focused market strength significantly with Ivoclar Digital – the new digital portfolio providing dentists and technicians with state-of-the-art professional expertise throughout the entire digital process journey.

Ganley announced exciting new partnerships and developments to ensure Ivoclar Digital remains centred around three key areas: design, decide and produce, allowing dental professionals to improve their efficiency and performance whilst deliver predictable and aesthetic results.

Milling and grinding machines

The introduction of four new digital milling and grinding units, under the brand name PrograMill, will allow technicians and dentists to quickly and easily produce digital restorations. Alongside PM3, PM5 and PM7 machines for dental labs, Ivoclar Vivadent will offer PrograMill One, a compact milling unit specifically designed to grind IPS e.max CAD using a validated workflow.

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