Life after whitening

Boasting an estimated market value of £600m, according to the Academy of General Dentistry, professional tooth whitening is an extremely attractive and lucrative treatment, and the ability to offer such a service to your patients will keep you at the cutting edge of cosmetic and aesthetic dentistry. In just one surgery visit you can give your patients a brighter shade and the celebrity-style smile they've been dreaming of through the effects of bleaching trays, strips or laser treatment.

Once the patient leaves the practice however, the maintenance of their new white smile becomes their own responsibility and they are faced with the daily intakes of tea, coffee, red wine, tobacco and spicy foods. Whilst these foods and drinks must be avoided for at least the first week after whitening, patients can rest assured that they don't have to give up these guilty pleasures completely, as one cost-effective solution that is often overlooked is whitening toothpastes, an excellent aid to maintaining whiter teeth post in-surgery treatment.