Make yourself attractive

Historically dental practitioners have not had to work very hard at attracting patients. The NHS has, in a sense, made the concepts of branding and image topics with which dentists have not had to be concerned. However the market has and is changing and having some understanding of the importance of how we are perceived by others is an essential element in building a successful business.

But developing new ideas and marketing strategies that ensure a steady stream of new patient enquires can be a challenge, especially when you are trying to keep pace with a clinical case load. Seeking the help of external professionals can be a benefit especially when it comes to keeping to deadlines and budgets.

To my mind, building a successful practice is about two key issues around the topic of appealing to new business. Firstly, attracting the right kind of patients, it's about quality not quantity. Secondly, getting more from what you already have by promoting a range of different treatments to your existing patients.