Meeting the needs of the community

20 June 2023

Nicolas Coomber explores the benefits of expanding your treatment options.

Expand your practice by offering a wider variety of treatment options. Implementing new services is extremely useful for boosting long term growth. This is because providing the right balance of treatment options will encourage patient satisfaction, attract new patients, and lead to increased profits. You’ll be able to meet the needs of your patient base, encourage engagement from the local community by delivering an expansive range of dental procedures, and in turn drive business growth.

Patient awareness of services available

When a patient attends a routine check-up, they may not be aware of any issues with their teeth unless they have done their own research and are worried about a new symptom, have aesthetic concerns, or have been experiencing pain. It is your responsibility to present them with options for preventative, restorative, and aesthetic options, to help your patients improve and maintain their smiles.

Consider the needs of your patient base first. Are they requesting treatments that you do not yet offer? In that case, it may be worth considering investing in the necessary equipment to provide the additional service. Are procedures being spoken about in the dental community which may be applicable to your local area? For instance, do you treat edentulous patients who may benefit from removable or fixed prosthetics? If you are able to offer this service to patients within your practice, this will help you to attract and retain new patients.

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