Midwinter meeting

07 January 2010
Volume 26 · Issue 1

The award winning speaker and author of the ‘Best damn sales book ever’, Warren Greshes, presented at the BDTA’s Midwinter Meeting, which took place in London in December.

Warren spoke with energy and passion to 100 members of the trade and special guests from the BDA, BACD, BDHF and DLA on the subject of ‘What the 21st century customer really wants’ and concluded that in today’s super-busy, stressed-out world, customers want their life to be made easier and are looking for suppliers who are experts, advisers and a valuable resource. The presentation was well received and delegates spoke animatedly about the examples given during the three course lunch which followed the business session.

The BDTA president, Simon Gambold, provided an overview of his achievements during his presidency which included strengthening relationships with the other professional associations, revising the code of practice and improving member satisfaction with the association. The incoming president, Edward Attenborough, thanked Simon for his dedication and hard work as president and outlined his plans for the next two years which will involve enhancing Showcase, better representing members interests, developing market opportunities and continuing to develop relationships with industry partners.

Register now to continue reading

Thank you for visiting The Dentist. To read more, please register. Registration to the-dentist.co.uk allows you to enjoy the following benefits:

WHAT’S INCLUDED

  • Unlimited access to the latest news, articles and video content

  • Monthly email newsletter

  • Podcasts and members benefits, coming soon!