National TV commercial

DENTALCAREPLUS, a UK provider of affordable dental implant treatments, announced the launch of its forthcoming ‘Jack and Jill’ national TV advertisement, which will promote the group’s affordable dental implant treatments to a mass audience. The ad kick-starts a six-month integrated campaign to drive awareness of DENTALCAREPLUS’s accessibly priced implant treatments which are priced at less than 50 per cent of the cost charged by competing dental implant brands.

The thirty-second TV commercial slot features an approachable, light-hearted and memorable animation of the popular children’s nursery rhyme, Jack and Jill. In the commercial Jack tumbles over, subsequently losing several teeth and fearing he will never smile again.

Jack discovers his local DENTALCAREPLUS Implantclinic and has a consultation and in no time at all, leaves with a confident smile and brand new shiny white teeth.  Jill is so impressed - not only with the reasonable cost of his treatment, which is far less expensive than anticipated but with the faultless result, renewed confidence and the wonderful new smile that Jack is sporting – so much so that she rapidly books herself in to DENTALCAREPLUSto replace her dentures with dental implants.