New digital brand launched

14 June 2017
Volume 31 · Issue 6

The Dentistry Show 2017 saw Ivoclar Vivadent UK and Ireland showcase its new brand, Ivoclar Digital, to the British market for the first time since it’s official launch at IDS, Cologne, in March.

Thanks to a prime location with clinical and technical stands adjacent to one another, Ivoclar Vivadent was able to demonstrate that its new digital products will provide both dentists and dental technicians with state-of-the-art professional expertise throughout the entire digital process journey.

The main attraction, making its debut as Ivoclar Vivadent's first chairside mill for clinical use, was the PrograMill One. The five-axis milling machine combines industrial manufacturing quality with high precision and modern design. In the innovative five-axis turn-milling technique, the workpiece rotates around the tool at a constant feed and the tool never leaves the block, ensuring short milling times and minimal tool wear.

Various validated processing strategies are available for different materials and indications; the unit has been particularly developed for milling IPS e.max CAD and the new IPS e.max ZirCAD. The machine’s wireless capabilities allow it to be operated from any location within close proximity with the help of a special app for tablets and smartphones; its optical status display shows the current status of the machine. PrograMill One is coordinated with intra-oral scanners and Design Studio software from 3Shape.

The consistent hub of visiting dental professionals were assisted by Ivoclar Vivadent’s attending product specialists across both stands, who provided demonstrations on the new and existing ranges available, as well as special offers and expert advice. 

Leo James, technical and digital product manager for Ivoclar Vivadent, who was on hand over the course of the two days, commented, “Since the launch of Ivoclar Digital at IDS we anticipated that DTS would be the perfect platform to showcase Ivoclar Vidadent's latest digital innovations to the UK’s dental industry.

“We’re delighted with the enthusiasm that the Ivoclar Digital concept has been met with, overall the show has proven itself to be an invaluable lead and sales generator for us and I’m looking forward to seeing the new portfolio being integrated into the market further”.

For more information on the Ivoclar Digital product portfolio and technical support, contact a digital specialist or visitwww.ivoclardigital.com/en