New toothbrush launch
Life is changing, and we are now in an era when parents cannot always be at home to monitor their children’s oral health care regimes. It was therefore important to create a toothbrush that not only made brushing fun but also manageable for children.
Philips launched a new version of its Sonicare for Kids toothbrush aimed at children between the ages of four and 10 at a London event last month. The kid-friendly power toothbrush is designed to help children develop effective brushing habits early, for a lifetime of good oral health.
To be successfully adopted by children, it also needs to be visually appealing and the upgraded Sonicare for Kids comes with a selection of eight designs for its interchangeable decorative front panels which can be peeled on and off to suit ever changing whims and help create a sense of ownership that can help when siblings are concerned.
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