The new website www.dental-directory.co.uk has been in development for more than 12 months and has been created in response to the changing needs of The Dental Directory’s 10,000 customers.
In addition to providing more intuitive access to The Dental Directory’s over 20,000 strong product range, including its recently acquired facial aesthetic and skin rejuvenation brand, Med-fx, the website also introduces a host of new business management and training features designed to offer a unique resource to the sector. Including:
- Online account management designed with the needs of multiple practices in mind.
- Sub-user purchasing functionality and budgeting.
- Budget controls to help you manage your spend through the month.
- An intuitive search function which recommends product offers and promotions based on buying history.
- Order tracking
- Access to invoices to help manage your account
- Mobile functionality – you can access your account from your mobile or tablet, which means you can order whenever and wherever you are…
- Quick Shopping
- Order history
The Dental Directory has also used the improved functionality to offer exclusive online campaigns and provide customers with even greater value such as its 5 Golden Deals, which had a different offer on Dentsply products each day during a week in December, and Pink Friday in November, which offered an additional discount for online orders.
Paul Clarke, head of IT at The Dental Directory said: “The main objective for the redevelopment of our website was to create an online resource that responded to the changing needs of the UK dental sector.
“By working closely with the sector, we fully appreciate that no two dental practice operates the same so we wanted to create a tool which could be flexible, but also capable of offering expert support and access to a wider range of services. To achieve this we’ve spent many months hosting focus groups with our customers, liaising with our colleagues across the business, trialling and testing some of the latest online innovations.
“The feedback we’ve received so far has been extremely positive. Since the site went live the traffic has exceeded all expectations and we are continuing to invest to make further improvements to the customer experience.”