New website launch

The new website www.dental-directory.co.uk has been in development for more than 12 months and has been created in response to the changing needs of The Dental Directory’s 10,000 customers.

In addition to providing more intuitive access to The Dental Directory’s over 20,000 strong product range, including its recently acquired facial aesthetic and skin rejuvenation brand, Med-fx, the website also introduces a host of new business management and training features designed to offer a unique resource to the sector. Including:

The Dental Directory has also used the improved functionality to offer exclusive online campaigns and provide customers with even greater value such as its 5 Golden Deals, which had a different offer on Dentsply products each day during a week in December, and Pink Friday in November, which offered an additional discount for online orders.

Paul Clarke, head of IT at The Dental Directory said: “The main objective for the redevelopment of our website was to create an online resource that responded to the changing needs of the UK dental sector.