Partners in prevention - Oral-B and the BSDHT partner up for First Smiles programme

Launched in June 2015, the key aim of the programme is to build relationships with nurseries, schools and their local dental practices, so that the fundamental aspects of good oral health can be disseminated to children. The Association recognises that this is a challenging task for which a multi-disciplinary approach is important, hence their rationale for working with select companies to optimise the programme’s reach.

“Oral-B is a natural partner for First Smiles”, commented Helen Minnery, president of the BSDHT. “Prevention is key to their ethos and it has the tools required to put this into practice. Investment in knowledge will pay the best interest, however children need a good toothbrush to implement the oral hygiene advice given by our members. Oral-B has kindly agreed to donate manual kids’ toothbrushes to this initiative. It will also provide a power toothbrush for BSDHT members to use as prizes for schools and nurseries who engage in the programme.”