Philips Oral Healthcare is constantly innovating to evolve its oral care solutions to make its Sonicare range more accessible to a wider range of patients, and its stated ambition is that one in 10 consumers’ daily routine is elevated by a Philips Sonicare toothbrush.
Whether at the start of an improved oral hygiene journey or looking for ways to upgrade from a manual approach, professional recommendation is a significant trigger for millions of dental patients. However, professionals need the right tools to be able to offer their patients a proactive, as opposed to a reactive, approach to transitioning to a powered brush. To help with this goal Philips has introduced an in-practice Sonicare trial unit which allows patients to experience the unique sonic toothbrush feeling, risk free, as part of their appointment – and take away a free brush head.
The new in-practice trial kit includes everything dental professionals need to help patients experience a new level of clean, coach them and address possible concerns they may have – all without the pressure of the patient having to make a purchase there and then.
The Sonicare starter kit contains one ProtectiveClean 4700 power handle, 60 premium brush heads (30x plaque and 30x gum), 60 handle sleeves, 60 brush head bags, and 1 charger base, along with disinfection advice. This provides dental professionals with a tool to allow them to initiate a proactive conversation about manual-to-power toothbrush conversion.
The Sonicare ProtectiveClean toothbrush features all the core elements which make the Sonicare brush so effective - but one of its primary attractions is its variable intensity settings which makes it so appealing for patients transitioning from a manual toothbrush. This allows dental professionals to show patients how to tune it up or down as they get used to the sonic sensation and to customise their brushing experience. The slim handle design is also lightweight and easy to manoeuvre for patients who may only have used a manual brush. All Philips Sonicare brush heads are also recyclable through the company’s Terracycle scheme.
To find out more about the in-practice trial kit and to sign up, please contact firstname.lastname@example.org