Posting comments

27 September 2013
Volume 29 · Issue 9

Liz Strama explains the importance of having a practice social media policy.

It may not seem a particularly important issue (how many of us have time to worry about what their employees are doing on websites such as Facebook and Twitter?) but did you realise employers are also liable if their employees write something derogatory on social media sites about someone linked to the business. Even if the employee writes the remarks outside of business hours and off business premises, the employer can still be liable.

So how can you protect yourself? The easiest way is to start with a social media policy that is given to all employees. Your social media policy should cover all aspects of how you expect employees to behave. Even if the employee is not making reference to your business, they still need to behave in a certain manner on public sites – for example, it would be unacceptable for your employee to make racist or violent comments/threats.

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