Power to the people

The team behind the site has also been forging partnerships with respected organisations and, in September, was invited to collaborate on a nationwide promotion with two of the biggest brands in healthcare: GlaxoSmithKline (GSK) and Boots.

The in-store UK-wide promotion involved placing hygienists and oral health educators in Boots stores throughout the country. They were to provide shoppers with one-to-one oral health information and advice.

To add to the challenge, GSK wanted to organise the promotion as a four-day event the following month, from October 27 to 30, to coincide with the half term break.

With Dental Gateway fully engaged on the project, GSK and Boots set in motion planning the event, producing marketing materials, designing the customer experience and briefing the candidates.

Dental Gateway emailed its database of nurses and hygienists about the promotion and they were very keen to get involved, for even as short-term a contract of four days. As a web-based service, the company’s overheads are minimal and those savings are passed straight on to the clients and candidates.