Practice associate buys established private dental business in west London

07 February 2024

 Christie & Co has announced the sale of 92 Dental in Hammersmith, West London, on behalf of Boryana Nikolova.

Established in 1985, 92 Dental is a fully private, four-surgery practice that provides a broad range of specialist, cosmetic, preventive, and general dental treatments.

The practice was originally located at 92 King Street in Hammersmith – this is where the name derived from - and was relocated to its current position in 2012, whereby it occupies the ground and first floors of a commercial, mews-style property that was thoughtfully redesigned to house this modern dental clinic. Its design optimises the layout and flow within the practice while providing a welcoming, comfortable environment for attending patients.

Boryana took ownership of the business in February 2019, having formerly been an associate of the practice. During her tenure of ownership, Boryana very successfully grew and developed the business and increased its focus management and strategy, the patient experience, and the development of the staff and clinical team.

With growing family commitments, Boryana felt the time was right to pass on the baton of ownership, allowing the practice’s next chapter to be written. There remains significant scope to build upon the established income and prospects for the introduction of additional and enhanced clinical services going forward.

Following a confidential sales process with Steve Darbon at Christie & Co, the practice has been acquired by first-time buyer, Moira Baldiraghi. Much like Boryana, Moira too has also been an Associate at the practice in prior years, so is already well-known to Boryana, the staff, clinicians, and patients. Boryana will remain at the practice in a clinical capacity for a period post-sale, to assist in the smooth transition of ownership.

Boryana commented, “I am thrilled to have concluded a successful sale of the practice to Moira. Having committed myself over the years to the ongoing growth of the business, ensuring that patient needs are met, as well as nurturing staff, developing clinicians, and enhancing clinical services, there can be no doubt that it is a huge step for me to hand over the reins of ownership. However, I am delighted to be doing so to Moira, who I know is aligned with the ongoing success of the business and the commitment that the whole team here at 92 Dental continues to provide. It is a great place to work, and I very much look forward to seeing the future success of the practice under Moira’s ownership.”

Steve Darbon, director of dental at Christie & Co, said, “It has been an absolute pleasure to work with Boryana in the sale of this exceptional, private practice in Hammersmith. It was a key remit to identify a like-minded new owner, who shared the vision for the future opportunity of the practice, and who would also recognise and maintain the solid foundations, success and ethos, upon which the business is founded and that Boryana has so successfully developed. I am delighted that we delivered upon that objective, and in helping to pass on the baton of ownership. I wish Boryana all the very best and Moira every success in her future ownership.”

92 Dental was sold for an undisclosed price.