Practice management

09 May 2011
Volume 27 · Issue 5

David Mills explains that it is more than just teeth.

Dentistry today isn't just about teeth. A modern dental practice is a business and as such needs to be run efficiently and cost effectively for it to maintain its all important client base. However, this isn't an easy task, with the daily pressures of running the practice, managing the staff and often organising the marketing and customer communication. With so much pressure and so many demands on their time, principals and practice managers need to find ways to streamline their operations, saving them as much time, and the practice as much money, as possible. It is often a case of 'every little helps'.

Sometimes the 'little' can mean finding a cheaper, faster, or more convenient source for essential office needs, or having a subtle new promotion created to attract more custom. Although often overlooked, no office (dental or otherwise) could be without a regular stationery order. An office would grind to a halt without essentials such as printer cartridges, paper and even the humble paperclip. Likewise a marketing campaign would be nothing without the appropriately designed newsletters, flyers and business cards.

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