Rally challenge

15 March 2010
Volume 26 · Issue 3

Paula Day, a partner in Scope Dental Professional Relations and managing director of Scope Advertising and Marketing Services is to tackle a 2,000km rally challenge in India to raise funds for two charities.

Paula and her co-driver, lifelong friend, Lizzie Willson are following in the footsteps of Princes William and Harry and are participating in a Global Enduro Road Challenge.

The Karma Enduro Rally takes place in India in November 2010, to raise desperately needed funds for The Rainbow Trust Children’s Charity and Adventure Ashram.

The Rainbow Trust is a charity operating in the UK to provide practical and emotional support to families who have a child with life threatening or terminal illness. The Trust supports over 1,000 families in the UK each year.

Adventure Ashram provides medical and educational care and assistance to remote village communities in Southern India. The charity provides immediate help and supports the development of programmes for long term and self-fulfilling change. 

The challenge facing Paula and her co-driver will be to drive 2,040 km in 12 days over some of the most hostile terrain of India’s Western Ghat Mountain Range.  As if the terrain and the heat aren’t enough, add the largest population of wild elephants in Asia, the most chaotic road system on earth, and a country most of us have no frame of reference for, and to overcome all these challenges in an Ambi; a 1950s style, 37bhp car similar to a classic Morris Oxford, which doesn’t even have a handbrake.

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