Infinityblu Dental Care and Implant Clinic has secured a pioneering deal with OSD Healthcare, a five-star full-service hospital in England, to provide dentistry in a healthcare setting.
At its high-tech facility, OSD Healthcare provides all aspects of patient care from knee and hip replacements to reconstructive surgery and cardiology.
The unique partnership sees Infinityblu Dental Care and Implant Clinic offering OSD Healthcare patients full mouth and alternative implant options at its hospital in Hemel Hempstead. Both partners will collaborate on the project through co-branding and marketing.
Infinityblu Dental Care and Implant Clinic was founded in Perthshire in 2007 by Chris Barrowman. It has since grown to become a 12-practice business through acquisitions and multi million pound investment.
The partnership will enable Scottish patients to have implant work undertaken under general anaesthetic in England, through the hospital’s on-site anaesthetic experts and suites.
The deal came about through a desire from OSD Healthcare to further develop its dentistry provision. Acknowledging synergies in approach, Infinityblu said it welcomed an opportunity to expand its services to its first English staging post.
Chris commented, “This is very exciting. OSD Healthcare’s patient care ethos and values closely align with ours, and, with the way the dental environment is, we are looking at new ways of providing what we can offer, away from the traditional model.
“These types of long-term partnerships are sustainable because you are growing together. There is no reason why this couldn’t be done in other hospitals or healthcare settings.
“Yes, there are providers who might bring in consultants to do specific treatments, but this is a partnership where we are co-branding together. That is the unique element of this partnership. We are combining operations, protocols and the patient journey. Our marketing teams are working together, but we are also sharing what we’ve learned on a consultancy basis.”
Chris added, “It is an opportunity for us to get our brand outside of Scotland. But it is also an opportunity for us to give back what we have learned and to do that in a medical setting.”