Sirona welcomes James Paredes

Throughout his dental career James has specialised on the educational side of the business - teaching and demonstrating products and services to dentists as well as the UK and Irish sales teams.  Over the years, he has developed a very concise knowledge of dental handpieces and table top equipment and as such, has been known as the “handpiece guy” in many circles!

James spends as much quality time with his family as possible during his free time. He enjoys running and is very proud to have recently completed the London marathon and two tough mudders this year.  James has a passion for rugby, mountain climbing and anything else that involves the outdoors.  What spare time he has left is taken up within his project music studio as he’s an avid synthesiser geek, as well as his studies.

James says that he joined Sirona as they have always been at the forefront of innovation and their products are head and shoulders above the rest, in his opinion. He goes on to say “I wanted to be a part of the digital dentistry movement, as that is where the vanguard of future dentistry lies.  Since working for Sirona, I have come to understand a new level of professionalism and customer care.  Their approach to providing the best customer experience is second to none and I am very pleased to be a part of it”.