Steps to success

Dental professionals face many challenges in the fast-evolving landscape that is orthodontics today. Not least of these is the need to run a profitable business while providing the highest standard of care and treatment to a wide range of patients with different needs. Success is not a matter of luck – it requires careful design and then effective implementation and adjustment of the plan throughout the year.

The orthodontic landscape

There is definitely demand for orthodontic treatment in today’s society. In the past, the majority of comprehensive orthodontics has been offered to children under the NHS. However, this has changed significantly in recent years. The innovative products and systems on the modern market combined with an increased awareness among patients of the services available to them means the advantages of orthodontic treatment are now sought by people of all ages. A survey by the British Orthodontic Society (BOS) in July 2016 confirmed a rising number of adults seeking orthodontic treatment in the UK, with 75 per cent of respondents already having witnessed this change for themselves. This change brings new opportunities for dental professionals to deliver the services their patients desire, while growing the business at the same time.