Strategic acquisition

The move will introduce the simplistic booking of Toothpick’s software to more than 11,000 UK dental clinics listed on WhatClinic.com – which has been dubbed the ‘Tripadvisor of private healthcare’. This acquisition will fast track the site’s move towards real time booking for its million plus monthly users.

WhatClinic’s founder Caelen King said,“Toothpick has worked incredibly hard to offer a seamless end to end booking solution that works effortlessly for UK dentists. 1.7mn patients use our site every month and we are committed to providing them with the fastest, most comprehensive service when it comes to finding and booking treatment. Our acquisition of Toothpick allows us to significantly improve our offering for patients who are looking for dental treatment in the UK. We look forward to rolling out real time booking for all routine dental treatments in all markets outside the UK over the coming months.”

Toothpick’s founder, Sandeep Senghera, said,“Since 2013 we have worked closely with UK dentists to ensure that their spare appointment availability (now totaling over 3m live appointments slots) is automatically published online. This is just the beginning. By joining forces with WhatClinic, we are able to open up our easy to use booking system to many more patients and clinics, not only in the UK but all over the world. It’s a very exciting step for the Toothpick team.”