Strong Teeth Make Strong Kids

Oral-B is on a mission to support UK parents and carers adopt appropriate home-based oral health behaviours and thereby reduce the number of children with toothache and dental problems through its #StrongTeethMakeStrongKids campaign.  Oral health experts from Oral-B and the University of Leeds have launched a research and education programme to give dental professionals and parents the right support to prevent these dental health issues. Peter Day, associate professor and consultant in paediatric dentistry at the University of Leeds, said, “Our research explored how dental teams can best support parents of young children to adopt appropriate oral health behaviours at home. We have examined the literature and undertaken qualitative interviews with focus groups to identify the challenges parents and dental teams face. These findings have provided the blueprint for the Strong Teeth oral health intervention.” 

Asked about the situation in the UK, Peter Days added, “In my clinic, I see far too many young children with dental decay. Unfortunately, many will have had toothache, sleepless nights, disturbed eating patterns and time off school and nursery. We know children with decay in their baby teeth are much more likely to develop decay in their permanent teeth. Establishing toothbrushing and healthy eating habits in early childhood is a strong predictor for oral health in adult life.” In response to this, Oral-B is on a mission to support UK parents adopt appropriate home-based oral health behaviours and thereby reduce the number of children with dental problems.