Successful selling

The word ‘sales’ is often seen as something of a dirty word in dentistry. After all, dentistry is supposed to be a profession dedicated to patient care, so surely sales shouldn’t come in to it.

While most dental practices out there are just about managing to get by in the midst of the touch economic climate, very few are actually making the most of their business potential and capitalising on the higher profits available from ‘want’ dentistry such as cosmetic treatments and of course, teeth whitening.

Whether you like the term ‘sales’ or not, when it comes to providing services outside of prevention and necessary treatments, every dentist should seek to embrace their inner entrepreneur, and understand that dentistry is just as much a business as any other profession. While this should not for one moment mean you abandon your approach to treating and caring for those in dental need, there is every reason for practices to do their utmost to spread out and expand the range of treatment options they can offer their patients.